For example, google is extended now to mobile phones industry and called as. It’s a little like shopping for a loaf of bread and finding a breadcrumb on google, a slice in a magazine or a chunk on a blog. It’s also cumbersome to actually find product line extension examples.
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Crayola soap paints (creative color), entenmann’s “fresh baked” candles, dr.
Following are some of the most popular product lines of pepsico.
Problem #2 with product line stretching examples they’re hard to find. When a new product is introduced by the company which is a quite different from the company’s current range of products is called product line extension. Bmb has an article with 9 interesting examples of product line extensions. Scholl’s shoes, ghirardelli brownie mix.
Here are a few examples of product lines from some of the reputable companies.
Pizza & soft drink, like pepsi, are not the same products but cater to the same industry. The following examples show that product line extension can be just as lucrative for major fashion brands, consumer tech retailers, and even smaller businesses and individual. Brand extension and repositioning marketing management case study. For example, a sunscreen brand that releases a product that is made with organic ingredients that are all perceived as healthy that have less impact on the environment at a much higher price than products in the line that use standard.
Starbucks frappuccino, snickers ice cream bars, black & decker role play tool toys, clorox bleach pen, dial hand wash.
The brand originally focused on making products for ingrown hair prevention, including oils and scrubs for skin irritation. Pepsi understood that lots of people went to pizza huts, and that by merging with them, pepsi would be able to reach a. 10 examples of successful brand extensions: You need to invest in new product line extensions, and hold them as inventory, in order to get the information you need.
It expands the choice of the customers.
A product line extension must promote the single idea associated with a brand. Brand line and brand extension both need the marketing and promotion of their product after extending. Other examples could include introducing new scents, sizes, and colors to a product line. Consumer packaged goods (cpg) brands are the reigning royalty of product line extension.
Example of product extension merger.
Skincare provider bushbalm has an extensive product line that has expanded over time. Test new product line extensions in small quantities. One of its latest line extensions is the homepod. If the different product formed is an entirely new product category, it will be termed as a brand extension rather than a product from the extension.
This is a smart speaker that was released early 2018.
When you introduce unrelated new product the brand extension fails and creates a bad association as well. The maggi brand in india: Think tide’s free & gentle line, dove’s men+care, or the classic example of diet coke. Some examples of companies with multiple product lines are proctor & gamble (p&g), indian tobacco company (itc), hindustan unilever limited (hul), etc.
Apple is a strong brand.
Thus to expand its soft drink reach, pepsi merged itself with pizza hut by making pizza hut it’s subsidiary. Line extension is when the brand is launched in a different form from the present form. The merger of pizza hut and pepsico in 1977 was a product extension merger. What is an example of line extension?
Therefore, based on reis’ analysis, it shouldn’t matter.
From crystal pepsi to to the colgate with a cannabis leaf on the tube, we go into some crazy. A line extension is when a brand introduces a new product in the same category. This strategy is high risk, high reward, though a strong enough brand image can keep the risk in check. Colgate’s extension into ready meals in the early 1980’s is a prime example.
But that doesn’t mean your hands are tied and that you need to spend hundreds of dollars on an untested product.
Sometimes there’s just no way around it: Finally, there are those brand extensions which are so bad they are mad, and defy belief. It’s a lot of work to put them all together to form a substantial. Ries cited a few examples, one of which is apple.
A historic example of a product extension merger was the acquisition of pizza hut by pepsi co in 1977.
Hidesign is an indian high fashion packaged foods house. Pepsico is a multinational company that offers hundreds of products in more than 200 countries. Another way an established brand can extend itself is by creating complementary products for its main products.
