These include advertising, personal selling, public relations, sales promotions, direct marketing, and internet marketing. That it is important to focus on one key piece of communication and then expand. “then along came digital marketing.” the result “became a bit muddled,” but integrated marketing is now recognized as a way to incorporate.
INTEGRATED MARKETING COMMUNICATIONS TOOLS USED BY COCA COLA
This image is not created by our subconscious or imaginative power but is a result of powerful marketing and brand image that coca cola, an american multinational company, has brought to us.
Some of the traditional marketing communication which the firm should consider includes advertising, public relations, sales promotion and personal selling ( shah,2009, p.65).
What can businesses learn from this? Integrated marketing communications is a process by which all components of communication regarding marketing are integrated into a single unit that is deemed to work effectively. This case study examines the coca cola imc approach as described in the cola war blog. Cio australia developed a 7 step framework for creating a successful imc.
For example, during ramadan, coca cola offers discount on the purchase of its soft drinks.
The vital role played by the concept of integrated marketing communications is the enabling of plans to run as per organizational expectations. The imc tools used for communication of submitted to: This became a marketing goal for the global corporation. The red background with white lettering is so recognized, in fact, that there are three words common to most languages in the world today.
College marketing 22 june integrated marketing communications by coca cola company the coca cola brings in the image of a chilled black drink in a finely designed bottle.
In 2009, coke sales were $30.9 billion, which was down. Coca cola also uses the marketing communication tool of event marketing by sponsoring sports events such as world cup, olympics and social events such as concerts. Integrated marketing communications (imc) refers to an effective and efficient approach essential in the achievement of objectives of a marketing campaign under the influence of diverse promotional techniques, which reinforce each other. Factors considered will include an examination of which components are expended in regards to the integrated approach, the comparative importance of the.
Wills, instructor f this case study examines the coca cola imc approach as described in the cola war blog.
Integrated marketing communications (imc) is an effective method of linking a brands communication through multiple media channels to maximise reach and engagement of their target audience. Coca cola relies on media extensively to conduct its integrated marketing communication strategy. Integrated communications mix, also known as integrated marketing communication, is the promotional strategy that an organisation uses which includes all promotional tools working in harmony. To be efficient in its advertising campaign,.
The choice of media used by the company includes newspapers, magazines, internet, television.
Factors considered will include an examination of which components are expended in regards to the integrated approach, the comparative importance of the components, component efficiency, and the overall success of the imc approach. In this article, we will breakdown how integrated marketing communications (imc) work. One of the remarks is that when advertising, the main theme of the t.v ad revolves around young people consumers of coke.
