They have a lot to teach us about what makes a successful product line extension—and what benefits that success can bring. This is a smart speaker that was released early 2018. From vacuum cleaners into desk lamps.
😀 Brand extension strategy examples. Product Life Cycle
That is a brand extension example in a related product line.
From personal computers into mp3 players.
I’ve chosen nike roshe running shoes as a brand line for which i’ll be creating an extension. Demerits of product lines extension. Think tide’s free & gentle line, dove’s men+care, or As a cleaning chemical company known for its bleach and laundry products, it would be hard to expand into many product lines.
Email marketing to facebook ads.
A genie helps the aa stretch to grow the core. Godrej, which was initially a brand which signified locks and cupboards, later on entered into whole new product categories like refrigerators, furniture and real estate. Bonne maman’s recipe for category stretch Therefore, based on reis’ analysis, it shouldn’t matter.
Top product line extension examples to watch.
It’s since expanded the product by introducing new flavors such as ginger lime and feisty cherry to appeal to millennial consumers. The iced tea company arizona, for example, should probably have stuck to its delicious beverages instead of dabbling in the dip market. Is tropicana toothpaste a bonkers brand extension?! Some example of brand extension are:
For example, virgin, which was initially a record label, entered into other line of business like aviation, game stores, video stores, telecom, etc.
“line extension always weaken a brand but sometimes a brand is so strong it doesn’t matter.” what is an example of line extension? One of its latest line extensions is the homepod. Rocketing for faster and cheaper innovation: Google recently extended the brand to hosted email services.
Mickey mouse, was created in 1928 by walt disney and ub iwerks, and.
Finally, an example of a. Here’s another great brand stretching example from my guide: Brand prestige extension brand prestige extension refers to as extending the brand image to a new product when it’s launched in a completely unrelated product category. Learn about the definition, strategies, and examples of product line extension.
Merits of product lines extension.
The aim is to create a new style of weave, material, colour pattern, texture and functionality for the existing base technology of the shoe. Diet coke still exists today. Parham santana, a brand extension consultancy, took a poll. Brandgym research a sorry saga of unsuccessful brand stretching.
From golf clubs into footwear, apparel and golf accessories.
Bugaboo’s big, bold brand stretching. Brand line extension examples in nike. Brand stretching based on deep insight: 1) check the growth and progress of your existing product line :
A product line extension refers to the addition of a new product to the same product line of an established brand.
Consumer packaged goods (cpg) brands are the reigning royalty of product line extension. Our final example for baileys is an ambitious brand. Line extension examples colgate with hemp seed oil. Apple is a strong brand.
In this example, the new line is just an extension of a previous offering, but packaged differently to appeal to new segments of the market or meet the new needs of existing customers.
Ries cited a few examples, one of which is apple. Clorox is another example of a brand that was able to host a successful brand extension by keeping its core image the same while exploring new territories. Vital considerations before indulging in product line extension.
